While the track was realized the old-fashioned way: with Felix and the legendary Perry heading into the studio to record alongside Perry’s bandmates from the 70’s, the video is decidedly more high tech.
Directed by Jon Conklin and produced by Devon James Stewart, “The Natural” video captured each artist on a green screen then digitized footage so that it reacts with the audio.
The digital effect is modeled after a piece of hardware called the Rutt Etra Video Synthesizer. Designed by Steve Rutt and Bill Etra in 1970, it was the first ever device of its kind that allowed you to manipulate video rasterization with audio signal.
For this video Conklin recreated the effect digitally, using the track’s bassline as the visual and sonic touchpoint so that video signal breaks up into scan lines and pulses every time the bass note hits.
Watch the video HERE
“Thee Upsetter Lee Scratch Perry..And I would like 2 Blast your ILLUSION .. Lose yourself from Thee Worldly World..and Universe your Soul 2 "The Natural" =^,,^=” - Felix Da Housecat
Narrative Of Thee Blast Illusion represents Felix in his element and at his most nuanced, showcasing an ever-evolving sonic palate while retaining the inimitable groove throughout. His first release since 2011’s Son of Analog, Narrative sees the Chicago House legend (who has collaborated with everyone from Diddy to Nile Rodgers) return to the fore at the top of his game after more than three decades of making musical history with his most soulful and introspective record yet.
FDHC ON TOUR
Aug 12: Kitsch, Knokke, Belgium
Aug 15: TivoliVredenburg, Utrecht, Holland
Aug 20: Mr. Charlie, Lignano Sabbiadoro, Italy
Aug 21: Barcardi Event, Liege, Belgium
Aug 22: Vista Club, Ibiza, Spain
Aug 27: Nikki Beach, Koh Samui, Thailand
Aug 28: Kyo, Singapore
Aug 29: Ku De Ta, Bali, Indonesia
Aug 30: Marini’s on 57, Kuala Lumpur, Malaysia
Sept 4: Bar Rouge, Shanghai, China
Sept 5: Vision, Tokyo, Japan
Sept 11: Railway Hotel, Melbourne, Australia
Sept 12: EQ Showring, Sydney, Australia
Sept 26: Penelope, Benidorm, Spain
Oct 16: Paradiso, Amsterdam, Holland
Nov 7: The Underground, Roen, France
Nov 10: Vertigo Club, Grenoble, France
Nov 14: Primavera Fauna, Santiago, Chile
Nov 21: Le Room, Poitiers, France
Feb 10: Holy Ship!, Miami, USA Bahamas