October 11th, 2003 – Los Angeles, CA – With a global smash single ready to hit the charts, MAGIC!, has signed with Sony Music International through Latium Entertainment. The relationship and deal was orchestrated by Edgar Berger, President/CEO of Sony Music International and Shane Carter, President, Sony Music Entertainment Canada, and does not only involve recording, but also touring and branding opportunities.
Composed of Nasri (lead vocals), Mark Pelli (guitar), Alex Tanas (drums) and Ben Spivak (bass), MAGIC!, is a reggae-pop quartet from Toronto, Canada. The band itself is not new to the business, made up of members who were already well immersed in the music world. MAGIC! lead singer, Nasri, songwriter on the Grammy award winning album F.A.M.E. by Chris Brown and one-half of the Messengers, the songwriting team who have composed hit songs for artists such as Justin Bieber, Pitbull, and Chris Brown. Their new single “Rude” impacts rhythmic and pop radio shortly. The “Rude” lyric video is out now and the band has just completed tour stops with Matisyahu in the U.S.
“We are thrilled MAGIC! has been signed to the Sony International family. MAGIC!’s raw energy and proven song-writing ability has mass commercial appeal and has potential to cross borders and be recognized on the worldwide stage,” says Shane Carter, President, Sony Music Entertainment Canada. “The international signing of MAGIC! is another step, as Canadian talent continues to be heard on a global scale.”
“Every great band of our generation is led by a songwriter,” says Charles Chavez, CEO of Latium Entertainment. “After one listen, I envisioned the global trajectory of the music. Nasri’s ability to craft timeless pop songs plus the musicality of each member of the band, I feel is simply MAGIC!”
"Its a dream come true!” says MAGIC! lead singer Nasri. “Being signed to Sony Music International gives us a shot of being a global band. We’re ready, the label believes in us – so let’s go!”
Latium Entertainment is an international full service music entertainment, marketing and recording company with a focus on management and artist development. Founded in 1999 by Charles Chavez, the Los Angeles based company includes a diverse roster of global artists including Pitbull, Frankie J, Danny Mercer, Adam Irigoyen and MAGIC!
About Sony Music Entertainment: Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Epic Records, Essential Records, Essential Worship, Fo Yo Soul Recordings, Kemosabe Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.