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NEWS: PROTEST THE HERO LAUNCH INTERACTIVE FAN-SOURCING EXPERIENCE

September 30, 2013  •  Leave a Comment
 
Continuing the sleight of hand marketing skills that have defined their career, Protest The Hero today announce that the artwork revealed two weeks ago as the cover for their new album, Volition, is not the actual cover art but instead the artwork for an outer CD container. The band and U.S label, Razor & Tie, have created an interactive app to reveal the true art.  Below is the app description from the band.
 
Today we launch a unique, interactive fan-sourcing experience to reveal the Jeff Jordan-created artwork for our forthcoming album Volition.  Playing off the night vision-equipped vultures featured in the artwork, each fan’s visibility is restricted to the immediate area surrounding their cursor, giving them limited access to the illustration.  Each visitor’s viewfinder moves simultaneously amongst the others, forming a real-time flock of crowd-sourced clarity – fans must work together to expand their collective vision and reveal the artwork in its entirety.  The link for the app is: http://volition.protestthehero.ca
 
Also today, Volition is available for pre-order on iTunes. Those pre-ordering the album will be able to immediately download the first single from Volition, “Clarity.”  To preorder Volition fromiTunes, go to:  http://bit.ly/VOLITION.
 
Volition is also available for preorder at protestthero.merchnow.com.
 
The Volition world tour starts November 7th in Ottawa, Canada.
 
protestthehero.ca
https://www.facebook.com/protestthehero

 

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