NEWS: Missy Robertson Debuts Women’s Clothing Line in Collaboration
Santa Rosa Beach, Fla. (January 6, 2014) -- Missy Robertson has always been busy long before the fame of A&E’s Duck Dynasty came knocking on her door. As the wife of Jase Robertson, her growing schedule demanded numerous public appearances and beckoned her to fill a void in the fashion industry – a stylish yet comfortable and age-appropriate clothing line. The line is in collaboration with Stephanie Carter’s Southern Fashion House, which produces Judith March, Jacque and Janis clothing lines and DejaVu boutiques. Robertson has long been a fan of the Judith March line and immediately turned to Carter to help bring her vision to fruition.
“I felt there was a void in the market for active, busy working moms who want to look put together without having to put a lot of effort into it while staying modest and age-appropriate. These styles are reflective of the fun new fashions that can always be found in the junior section of department stores. However, the silhouettes in the collection are intended to flatter women of all ages, shapes, and sizes,” says Missy Robertson.
When asked who the target Missy Robertson customer is, Missy says, “At first I thought it would be a woman like myself – a busy, working mom who is always on the go. However, my 19 year old cousin loves every piece that I’ve worn so far and asks to borrow them. My 84-year old grandmother has also picked out a few pieces for herself. It seems to appeal to all ages, and that thrills me.”
The Missy Robertson by Southern Fashion House clothing line mixes vibrant colors and patterns with slightly longer hemlines, varying sleeve options and shapes resulting in fashion that is figure flattering, age appropriate and contemporary.
Missy Robertson by Southern Fashion House’s Spring Collection consists of approximately 55 pieces including dresses, sportswear, light cover ups, and mix-and-match tops that are versatile and affordable. The underlying foundation of this line is easy fit, sleeves that are youthful yet flattering, convertible necklines in casual pieces that can easily transform from day to night.
The collection is rich in its interesting patterns and vibrant colors of bright jades, teals and turquoise mixed with touches of coral and balanced with neutrals, executed in substantial fabrics that are easy to care for. Textures like crochet and embroidery bring exquisite detail and dress up knits for stretch and comfort.
“I have always wanted to do a line with longer hemlines but simply needed the inspiration to do so. When I met Missy, she inspired me to put the collection together using my design and retail background, and so our collaboration began,” says Stephanie Carter of Southern Fashion House.
Missy Robertson by Southern Fashion House’s Spring Collection debuts January 2014 in Atlanta, Dallas and Las Vegas. Retail prices will range from $54-$120 with the average price staying within the $78-$88 range. The collection will be available in department stores where this price point will make the most sense and the target consumer shops. The line will also be available in select boutiques across the United States, Canada, and Mexico.
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About Missy Robertson by Southern Fashion House: Missy Robertson by Southern Fashion House is a clothing line created by Missy Robertson and designer/founder Stephanie Carter of Southern Fashion House, home to lines Judith March, Jacque and Janis and DejaVu boutiques. The spring collection appeals to busy, working moms who want to look put together without having to put a lot of effort into it while staying modest and age-appropriate. The line is made of quality fabrics rich in color and texture with longer hemlines and shapes to flatter real women of all ages. This feminine and versatile clothing line debuts January 2014.
About Southern Fashion House: Southern Fashion House is a privately held, fashion design company located in the American South founded by designer Stephanie Carter. Currently the company maintains three clothing brands including DejaVu, Judith March, Jacque and Janis and the newly announced line in collaboration with Missy Robertson – Missy Robertson by Southern Fashion House.
About Missy Robertson: After marrying Jase Robertson at age 19 and now raising another generation of Robertsons, Missy learned early on that she would have to step up her game. She was not raised in a large family, but fitting into the Robertson lifestyle became an easy transition, especially with help from Miss Kay. She also learned that being a Robertson meant helping with the family business. However, after working for Duck Commander for many years, she is now able to devote much of her time to her passion for vocal music –both singing and writing music as well as volunteering as a music teacher at her children’s school. She is also heavily involved in mission work, both domestically and internationally. She has volunteered her time as the crafts director for the last five summers at Camp Ch-Yo-Ca, a local Christian youth camp where both she and Jase spent many summers themselves as kids. Missy’s family, as well as her church, helps to support an orphanage in the Dominican Republic and enjoy visiting and aiding them and their town whenever possible. When she’s not filming for her family’s hit show, Duck Dynasty, she also travels to speak publicly to share her faith in Jesus Christ. Because of this busy lifestyle, Missy sought the opportunity to develop a new clothing line that promotes modesty and class while being stylish and comfortable, all while juggling her family’s many activities. Missy and Jase have been married for 23 years and have three children: Reed (18), Cole (16) and Mia (10).
About Stephanie Carter: Born and raised in Brundidge, Alabama, Stephanie Carter began tinkering and embellishing her outfits at an early age. This early fascination with fashion eventually led her to the beaches of the Florida Panhandle where she opened her first fashion retail store, DejaVu. An immediate success, Stephanie opened additional stores that continue to flourish to this day, garnering legions of loyal customers throughout the world. In 2010, with her retail company thriving, Stephanie recommitted herself to her design roots and launched her now iconic fashion line, Judith March. Found in more than 850 fashion boutiques throughout North America, Judith March has become synonymous with easy-to-wear pieces that embody Stephanie’s passion, personal style and sensibilities. With the burgeoning success of Judith March and DejaVu, as well as the impending launch of several new fashion ventures, Stephanie founded the Southern Fashion House to govern all of her companies under one roof. Fortified with a talented and dedicated team, Stephanie Carter is free to entertain her whims and implement her designs and ideas across all platforms.
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