WATERBURY, Vt. and NASHVILLE, Tenn. (October 30, 2014) – Touring is personal for Hunter Hayes. After all, he's imagined the look, feel, and vibe of his live show from a very young age, when he would model his stage sets after Hank Williams, Jr. and other iconic artists. Fast-forward more than 15 years and the four-time GRAMMY nominee and multi-instrumentalist is still a stickler for the details, finding innovative ways to involve fans both on and off the stage during his 17-stop Tattoo (Your Name) Tour, which commenced October 28.

Most recently, Hayes has partnered with Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR) to include fans in a unique backstage “Coffee House Experience," exclusively featuring Keurig Brewed® beverages at select tour stops offering VIP guests the opportunity to meet, talk and drink a cup of coffee with Hayes. The Coffee House Experience is one more way Hayes hopes to include his fans in the overall tour experience, which The Morning Call recently hailed as “Springsteen-esque in its energy,” noting that “rather than being silly, overwrought extravaganzas, [Hayes’ shows] are energetic and real concert experiences.”

Fans will have the chance to win access to the VIP Coffee House Experience at each tour stop, through local radio giveaways, and via Twitter.com/Keurig.  In addition, every ticketholder will receive a custom Glow Motion Technologies wristband that gives them the opportunity to physically integrate with the live show (#YouAreTheShow) by connecting via the official Hunter Hayes Tour App, available for Apple and Android devices.

Keurig will be supplying Hayes’ Coffee House Experience with a wide variety of beverages for VIP guests to brew and enjoy while chatting with Hayes in-person, an experience fans won’t want to miss.

“Coffee House is one of my favorite things to do at shows,” said Hayes. “It’s such a great way to get to know fans and really spend some one-on-one time with everyone. And, I love Keurig, so partnering with them for this tour makes it that much better!”

Check Twitter.com/Keurig for updates on Keurig and Hunter Hayes’ Coffee House Experience. For information on Hunter Hayes Tattoo (Your Name) Tour, visitwww.HunterHayes.com.

Keurig® hot system brewers use innovative brewing technology to deliver a fresh-brewed, perfect single cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. With the launch of the next generation Keurig® 2.0 brewer this fall, Keurig consumers can now brew both a single cup and a carafe of coffee from a Keurig® brand pack. Consumers also get the same Keurig quality, simplicity and beverage choice they expect with more than 50 brands and more than 275 beverage varieties currently available, all brewed with Keurig’s new beverage-optimizing brewing technology.

About Hunter Hayes: Four-time GRAMMY nominee Hunter Hayes is a Louisiana-born, Nashville-based singer, songwriter and multi-instrumentalist who roared onto the music scene in 2011 with his Platinum-selling, No. 1 self-titled debut album on Atlantic Records. With three No. 1 singles already under his belt (including the multi-Platinum smash “Wanted,” “Somebody’s Heartbreak,” and “I Want Crazy”), Hayes delves into deeper material on his new album, Storyline. The emotional lead single “Invisible” resonates with fans across the globe and new single “Tattoo” is already Top 30 and climbing at Country radio. Hayes launched his 17-city headlining Tattoo (Your Name) Tour on October 28. For more information, visit www.hunterhayes.com.

About Keurig Green Mountain, Inc.: As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (Keurig) (NASDAQ: GMCR), is recognized for its award-winning beverages, innovative Keurig® brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig® products visit: www.Keurig.com or www.Keurig.ca.

Keurig routinely posts information that may be of importance to investors in the Investor Relations section of its website, www.KeurigGreenMountain.com, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company’s automatic email news release delivery, individuals can receive news directly from Keurig as it is released.