NEWS: Moonshine Spirit by Brad Paisley in Boot Barn Stores
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IRVINE, Calif. (December 1, 2014) - Boot Barn®, America’s largest western and work wear store, is rolling out their exclusive Moonshine Spirit by Brad Paisley line today in stores across the country and online at www.bootbarn.com.
Moonshine Spirit by Brad Paisley blends Boot Barn’s western heritage with a modern, country music edge. As part of the rollout, fans will have a chance to win prize packages, including free merchandise and a flyaway to meet Brad Paisley himself. Contestants can enter on Facebook, Twitter, Instagram and Pinterest by following and liking Boot Barn.
“We specifically chose Brad Paisley to create this line, because his values align beautifully with those of our customers and employees. He is authentic and that’s the essence of every Boot Barn customer,” said Jim Conroy, president and chief executive officer. “We’re really excited to welcome Brad to the Boot Barn family.”
As part of the ongoing partnership, the country superstar appears in Boot Barn’s radio, print and online ad campaigns. Paisley has also mentioned the line on recent national television appearances, including “Late Night with Seth Meyers,” “Access Hollywood,” as well during his recent co-hosting duties with Carrie Underwood at “The 48th Annual CMA Awards.”
"Boot Barn and I have created what I think is an authentic and very wearable line of country clothing," said Paisley. “It’s hip, modern, progressive, rugged and country -- ready for the stage and ready to go out on the town. It’s a great time to launch Moonshine Spirit. It embodies the enthusiasm of my new album, Moonshine in the Trunk.”
Moonshine in the Trunk is available at Boot Barn’s 165 locations across 25 states.
Boot Barn debuted Moonshine Spirit by Brad Paisley at its new downtown location in Nashville, TN on Lower Broadway alongside iconic country music establishments.
“People have been eagerly anticipating its arrival in stores since the introduction last month, and we're excited to be able to put it in their hands just in time for the holiday season," said Laurie Grijalva, Boot Barn's chief merchandising officer. “His taste in style and design is only rivaled by his talent.”
Aimed at males aged 18-40 seeking clothing with a modern fit, Moonshine Spirit by Brad Paisley features both casual and dressier merchandise, including boots, shirts, jeans, cowboy hats, T-shirts, ball caps, accessories, and a leather jacket. Prices range from $20 for baseball caps to $299 for the leather jacket.
About Boot Barn: Boot Barn is the nation’s leading lifestyle retailer of western and work-related footwear, apparel and accessories for men, women and children. The Irvine, Calif-based company offers its loyal customer base a wide selection of more than 200 work and lifestyle brands, including Ariat, Justin, Lucchese, Dan Post, Corral, Wrangler, Cinch, Miss Me and Carhartt; private label brands like Shyanne, Cody James and American Worker; along with its newly launched exclusive line, Moonshine Spirit by Brad Paisley. Boot Barn maintains its commitment to the western lifestyle, country values and strong American work ethic. The company is the official western retailer of the PRCA, WNFR, and an official sponsor of Houston Livestock Show and RodeoTM, and supports more than 500 rodeos and western events every year. For more information, call 888-Boot-Barn or visit www.bootbarn.com.
About Brad Paisley: Brad Paisley is a critically acclaimed singer, songwriter, guitarist and entertainer whose talents have earned him numerous awards, including three GRAMMYs, two American Music Awards, 14 Academy of Country Music Awards and 14 Country Music Association Awards (including Entertainer of the Year), among many others. A proud member of the Grand Ole Opry since 2001, Paisley earned the first of his 22 #1 singles in 1999, writing or co-writing 19 of them. His latest hit single, “Perfect Storm,” is from his chart topping 2014 album Moonshine in the Trunk. He is currently headlining his Country Nation World Tour presented by KRAFT Cheese through March 2015. Connect with Brad at BradPaisley.com, Facebook.com/BradPaisley; on Twitter @BradPaisley; on Instagram @BradPaisley and YouTube YouTube.com/BradPaisley.
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