NEWS: THREE DAYS GRACE GUITARIST, BARRY STOCK, LAUNCHES MEAN CLOTHING COMPANY
(Toronto, ON - March 26, 2014) Barry Stock, guitarist with the multi-platinum selling and award-winning recording artist Three Days Grace has launched MEAN Clothing Company. Barry's clothing company offers the MEAN line of "Rock Music/Military Inspired" clothing, jewelry and a wide range of accessories from hats to skateboards.
The official launch video http://www.youtube.com/watch?v=yicTUgRtZU0 on MEANtv, the YouTube channel for MEAN Clothing Company, provides a swift snapshot of the MEAN line and insight into the brand and what it stands for. Barry wants everyone to feel inspired to get MEAN in life and to wear the MEAN brand. He says, "MEAN is about being aggressive, in a positive way. It is strength and confidence. To stand with purpose." "It is a take charge mentality to go out there and give it your all. MEAN is fired by passion and the drive to succeed, to accomplish whatever it is you set out to achieve. "Live it, Love it, MEAN it."
The MEAN line is available online exclusively at www.meanclothing.com.
There are two contests people can enter online. Barry is giving away an autographed MEAN guitar. Every customer who makes a minimum $25 purchase is entered into the MEAN Guitar Contest. Barry is also looking for the MEANest Beard out there. People can submit their photo into the MEANest Beard Contest for a chance to win a MEAN prize pack. Both contests end May 31, 2014. Details can be found online at www.meanclothing.com.
About MEAN Clothing Company: MEAN. It was more than a word to Barry when he stuck it on his guitar the day of the "Home" video shoot back in 2004. It meant something to him; something of great power. It signified strength, and it signified perseverance. MEAN was a declaration of Barry's state of being and his mental attitude. Fueled by great passion: Music, and anunyielding desire to succeed, it was in the early days of Three Days Grace that Barry decided to get MEAN.
Inspired by people, events and places in Barry's life, MEAN then became a tangible thing to him, through expressions of art. That is when the distinctive MEAN skull with a bullet hole in its head came about. Barry says the skull with the bullet hole represents, "We are here until death, but you can't kill Rock 'n' Roll."
Since the inception of the MEAN idea in 2004, the brand developed into a clothing company. Barry collaborated with other creative people and came up with badass designs, then printed them on shirts and hats, and mainly gave them out to fans, friends and musicians over the years.MEAN Clothing Company continued to develop and finally launched their online store February 20, 2014.
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About Barry Stock: Born in Belgium, raised in Canada, the son of a Canadian Armed Forces Officer, Barry grew up an army brat. From a young age Barry learned that if you wanted something, you had to go out there and get it for yourself, you had to work hard for it, you had to MEAN it. His father instilled that dig-in assertiveness. Still to this day, these words of encouragement from Barry's father resonate, "I don't care what you want to be, just be the best you can be at it."
Barry's passion for music began at a young age when he would sneak into his older brothers' rooms and listen to their record collections. Inspired by rock bands like Black Sabbath, Led Zeppelin, and AC/DC Barry picked up a guitar and taught himself how to play. From the age of 16 years onwards Barry focused on music. He worked in the industry, wrote and recorded, and played in numerous bands.
In 2003, Barry joined Three Days Grace as their lead guitar player. Barry was a co-writer on all Three Days Grace albums following their debut self-titled album.
About Three Days Grace: Multi-platinum selling and award-winning recording artist Three Days Grace has been continuously on the road since the release of their Top 5 Top 200 and #1 Hard Rock Chart debuting album Transit of Venus (RCA Records), which hit stores October 2012. Nominated for Best Rock Album of the Year by the Juno Awards, Three Days Grace embarked on new creative ground with their album Transit of Venus, recording for the first time with acclaimed producer Don Gilmore (Linkin Park, Hollywood Undead, Bullet for My Valentine). Transit of Venus has spawned three #1 singles "Chalk Outline," "The High Road" and "Misery Loves My Company," tallying their 11th #1 single at Active Rock Radio and making rock history with Three Days Grace enjoying more #1s at the format than any other band. The band has been receiving fantastic reviews on the road, and recently Loudwire raved, "With guns blazing in the form of behemoth beams of pyro...the band played like a well oiled machine."
Three Days Grace have sold over 6 million albums in the United States alone. Their previous album Life Starts Now (2009) debuted at #3 on the Billboard album chart and spawned three #1 singles ("Break", "The Good Life", and "World So Cold,") at rock radio formats. "I Hate (Everything About You)," the breakthrough single from their debut self-titled album (2003) had a stronghold on the active and modern rock charts for over 47 weeks. That success followed with their sophomore release One-X three years later which yielded three massive chart-topping singles "Never Too Late," "Pain" and "Animal I Have Become," all achieving the #1 spot at rock radio formats. "Pain" and "Animal I Have Become" were awarded BMI Awards in 2006. In addition to winning two BMI Awards, the band has received a Billboard Music Award (2006 for Best Rock Song "Animal") and two Juno Award nominations for Best Rock Album and Best New Artist.
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