Credit: Nikko LaMere

April 16, 2014 — New York, NY — Sky Ferreira’s video for her new single, “I Blame Myself,” premieres today on SSENSE. The track, which goes to radio this July, is from her full-length debut, Night Time, My Time (Capitol Records), which was named one of the best albums of 2013 by Rolling Stone, The New Yorker, NPR Music, Pitchfork, Idolator and The Guardian, among others. The clip was lensed earlier this month in Los Angeles by Grant Singer, who has directed Ferreira’s last six videos as well as clips for Melody’s Echo Chamber, The Soft Moon and DIIV.

“I had so much fun shooting this video in Compton because I got to work with director Grant Singer again,” said Sky Ferreira. “All the clothes in the video are from SSENSE and it was hard to pick what to wear since they have so many of my favorite designers.”  All items worn by Ferreira featured in the video are available for purchase on SSENSE.COM.

Ferreira, who just wrapped up a North America arena run as opener on Miley Cyrus’ Bangerz Tour, will be perform at the Revelry Music and Arts Festival in Madison, WI (May 3) and the Firefly Music Festival in Dover, DE (June 20).

With the late-2013 release of Night Time, My Time, the 21-year-old Ferreira delivered a debut that’s entirely uncompromising in complexity and vision. Stereogum praised Ferreira’s preternatural grace in merging gritty guitar-drenched rock with the shiny melody of electro-pop. “As raw, untamed, and arresting as the artist herself,” raved Entertainment Weekly, while The New York Times announced that Night Time, My Time places Ferreira “squarely at the center of contemporary female pop.” The album was produced by Ariel Rechtshaid (Vampire Weekend, Charli XCX, No Doubt) with Ferreira serving as executive producer, and Justin Raisen (Charli XCX) as co-producer.

Pitchfork devoted an entire column to “I Blame Myself,” noting, “many of the verses describe struggles that resonate with a lot of young woman in particular. ‘I’m just a face without a choice/ Trust you’d never like to guess what I think above the shoulders,’ she snaps…All this, mind you, is atop one of the album’s most bubbly melodies and driving beats…It would be easy to mistake it as an admission of weakness, but it's really a declaration of force—a song about the power of vulnerability.”

You can view Ferreira performing “I Blame Myself” on “The Tonight Show Starring Jimmy Fallon” HERE, a behind the scenes of the video shoot HERE and styling of the shoot HERE.

For more about Sky Ferreira, please visit:

http://www.facebook.com/skyferreira

http://twitter.com/skyferreira

http://skyferreira.tumblr.com

http://instagram.com/skyferreira

http://skyferreira.tumblr.com

http://soundcloud.com/skyferreira