NASHVILLE, TENN. (Sept. 8, 2014) – Jingle Punks, the leading company in music for film, television, and commercial productions, has created a Nashville offshoot,
Pop Up Music, which will focus on the signing of songwriters ranging from experienced season veterans to emerging talents.
Pop Up Music is anchored creatively by Jingle Jared (Jared Gutstadt), CEO of Jingle Punks. Jared, whose credits include writing songs for Dierks Bentley, Chiddy Bang, Lynyrd Skynyrd, and a wide variety of artists in multiple genres, received an ASCAP Award last year for his contributions to “The Voice” and “Pawn Stars.”
“People no longer just want to license hit music or pay for talent fees from standard celebrities,” said Jared. “People want platforms and good ideas. We've been able to create music content as the hub of advertising strategies and ride shotgun with some of the best and brightest agencies in the world, including Droga, Ogilvy, FCB, and countless others. We see music as marketing and a paradigm-shift for the music business. Where in the past, music needed to be marketed, people no longer consume music the same way. People enjoy music and the audience for it is growing faster than ever before, but the way that it's being consumed and paid for is shifting the power back to a lot of marketing and branding agencies.”
Two Nashville music industry veterans have been hired to run the Nashville office. Pete Olson has been hired as Vice President of Artist Management & Development, and Liz O’Sullivan has been hired as Vice President of Publishing & Artist Development.
Olson was a manager with Rogue Music Group / AMP for the last five years. Prior to that, he worked as an agent at Paradigm for three years and at WME for four years. During his career, he has worked with artists including Dierks Bentley, Wade Bowen, Luke Bryan, Eric Church, Brantley Gilbert, and more.
O’Sullivan was formerly the Senior Vice President at Sea Gayle Music for nearly 14 years, during which she won two ASCAP Publisher of the Year Awards and signed artist/writers including Wade Bowen, Jerrod Niemann, Chris Stapleton, and more. As a song plugger, she scored multiple No. 1 hits including the ASCAP Song of the Year “It’s Five O’Clock Somewhere” and CMA Song of the Year “Whiskey Lullaby.”
"We play in the sandbox with writers from all different publishing companies and talent from all walks of the music industry,” says Gutstadt. “Nashville is a particularly exciting space for us. We're excited to have experienced veterans like Liz and Pete managing the day-to-day creative assets."
“Jared, Dan and the team at Jingle Punks/Pop Up Music are an amazingly talented group that I am glad to be a part of," says Olson. "They bring in a breath of fresh air and a unique, outside the box mentality when it comes to new approaches for developing and breaking artists and songwriters. With the relationships they have in place in NY and LA we will be able to seamlessly plug in our artists and writers for sync placements, branded sponsorships and new revenue streams.”
“I am so excited for the opportunity to work with such a creative forward thinking company," says Sullivan. "What they have accomplished already is going to open so many doors and opportunities for Nashville songwriters and artists that we represent. Plus the energy and creativity they bring is so refreshing.”
With country music becoming more in-demand in the sync space, Pop Up Music will serve as a bridge between Nashville, Hollywood, and Madison Avenue. Recently, Jared and his team worked with country music artist J.R. Moore on a national re-launch of the Meow Mix brand.
Pop Up Music plans to announce new signings soon. The office address is: Pop Up Music Nashville, 2613 Westwood Drive, Nashville, TN 37204. Olson can be reached at [email protected]. O’Sullivan can be reached at [email protected].
About Jingle Punks: Jingle Punks is a partner company with William Morris Endeavor Entertainment. Since 2008, Jingle Punks has been providing music for all of the top cable and broadcast networks worldwide. Their services have ranged from a 200,000 song music catalog to a roster of award-winning composers, led by CEO Jingle Jared, whose music has been performed by Chiddy Bang, Dierks Bentley, Lynyrd Skynyrd, and countless others. The twelve-time ASCAP award winner has also had his music featured in Pawn Stars, The Voice, and several other of the top properties in the TV space. Jingle Punks has also recently serviced their 1000th TV series.
Their burgeoning ad business helps partner brands use music as marketing. Look no further than their recent projects rebranding the Meow Mix jingle with top ad agency FCB, collaborating with Dierks Bentley singing the theme song to launch a new History Channel program, or their ground-breaking Nas concert in South Africa where they partnered with Ogilvy Entertainment to do orchestral interpretations of Nas' Illmatic record for the Castle Lite beer brand.
These collaborative projects have paved the way for Jingle Punks to be the smartest guys in the room when it comes to music integrations, allowing them to white-label all services for brands that want to be in the music game.
