Since her internet advent in early 2014, Allie X has communicated only in visuals and her own "X" language. "I am very pleased to announce CollXtion I," Allie X says of this release, "and hopefully answer some questions you and I both have. As you collect the pieces of CollXtion I, I hope you will feel comfortable to adopt X into your own life."

Released via X's own label, CollXtion I is a full multimedia Xperience centered around seven songs.  It is the first in a series of CollXtions to be issued in the coming months. CollXtion I will allow participants to gather songs, videos, digital installations, and other media that begin to fashion the world of a protagonist known as "X."  Designed as both a multimedia, narrative and collaborative experience, CollXtion I will be accompanied by a variety of features, including X's notorious spinning GIFs, some of the raw components used by X to create her striking work such as song stems and photo layers, and a comic which will reveal the first chapter in the Story of X. Items will be released gradually to allow participants to "collect" the ever-growing CollXtion. Fans are encouraged to become participants in X's world by using these elements to make their own "Xart," which will then be featured in X's "Xhibit" digital gallery HERE.

The critically celebrated "CATCH" will serve as the first single from CollXtion I, set to officially impact multi-format pop radio nationwide at long last in early 2015.   The video for "CATCH" premiered today on the U.K.'s Dazed And Confused site. Viewable HERE.

The Toronto-born X has developed a distinctive amalgam of electro,  detuned, dreampop, all built around her provocative songcraft and wholly original persona. Now based in Los Angeles, X first unleashed "CATCH" upon an unsuspecting SoundCloud in early 2014 and almost immediately found a fervent online fan following. Among their numbers was Katy Perry, who described herself as "obsessed" with the track in a tweet to her 51+ million Twitter followers.

High praise soon began rolling in from such national outlets as Pitchfork, which affirmed "CATCH as a relentless and immediate sugar rush with a slight metallic aftertaste. It's a glorious kiss-off as well as quite the introduction to the Toronto-born artist." "The best song of the year so far," proclaimed Idolator. "('CATCH is) everything that's wonderful about under-the-radar pop music right now: immaculate hooks, pristine synth work, vocal versatility, bold atmospherics and a beating, bursting heart." "BITCH" followed soon thereafter and drew even more attention, with NME applauding it as "weird, warped and queasy as f***, in the best way possible" and Gorilla vs. Bear ranking the track among their top 10 "Favorites of 2014.5."

The song's interactive video companion - directed by Jungle George and entitled "BITCH: XHIBIT I" - is streaming now HERE.

Pertinent Links:

Art Exhibit: http://xartxhibit.tumblr.com

Catch Video: http://youtu.be/ZOKsdQm0JFo

Bitch: Xhibit I: http://youtu.be/l3K1UlEaVGw

Track Listing for CollXion I:

1. HELLO

2. CATCH

3. PRIME

4. TUMOR

5. BITCH

6. GOOD

7. SANCTUARY

​

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