Kid Rock last took the stage at the Soo Pass Ranch in 2010, performing on the same night as this year’s fellow headliner Eric Church.  His return to WE Fest comes on the heals of his acclaimed new album, First Kiss, which debuted at No. 1 on the Billboard’s Top Rock Albums Chart. Rolling Stone declared, “There’s no arguing with music offered with this degree of energy, joy and conviction,” and that “The Kid has no intention of aging gracefully — happily, he's as ornery and open-hearted as ever.”

“First Kiss is a nostalgic piece,” the Detroit native said to CMT.com. “You know, there are a few ‘first’ things you remember in life. I think everyone remembers when their first kiss was, and it’s kind of just reminiscent about going back to your youth and the glory days."

“Kid Rock is a great addition to this year’s lineup and we’re happy to welcome him back to the Ranch,” remarked Bob Bliss, WE Fest General Manager. “Our goal is to offer something for every country music lover – classic country, country rock, new country – it’s what our fans love about WE Fest and what makes it such a great party every year.”

WE Fest 2016 tickets are available now. Prices for 3-day general admission tickets start at $129; reserve tickets start at $135; and VIP packages start at $700. More information regarding VIP package details, along with camping options and pricing is available online only at wefest.com or call 800-493-3378.

For all the latest WE Fest news and announcements, tune into your favorite Country Music Station, check out:

wefest.com

Facebook

Twitter

Instagram

About Townsquare Media, Inc.: Townsquare Media, Inc. is an integrated and diversified media and entertainment and digital marketing services company that owns and operates market leading radio stations, digital and social properties and live events in small and mid-sized markets across the United States, delivering national scale and expertise to the communities it serves on a local level. The Company owns and operates 310 radio stations, over 325 search engine and mobile-optimized local websites and approximately 500 live events in 66 small and mid-sized U.S. markets, making Townsquare the third largest owner of radio stations in the United States by number of radio stations owned. The Company supplements its local offerings with the nationwide reach of our owned, operated and affiliated music and entertainment websites, which, on a combined basis, attracted the largest audience among music focused digital advertising networks as of June 2015 as well as certain large scale live events. For more information, please visit www.townsquaremedia.com.