1974 The Promotion Man New York City, the second volume in the memoirs of longtime record company executive and Beatles collector Dave Morrell, is available now on Amazon.com in paperback and for Kindle. The book picks up where Volume 1 - the high energy Horse-Doggin' - left off and is an ideal stocking stuffer or e-gift for any music fan this holiday season.

 

When Morrell was just barely 21, he was plucked from a low-level job at the Warner-Elektra-Atlantic New Jersey warehouse, relocated to Manhattan and given a plum assignment as Warner Bros. Records' East Coast promotion man. Dave takes readers along on this wild ride - getting high with Ron Wood in the back of a limo between stops at radio stations, crossing English rock act Jethro Tull over to a mainstream pop radio audience with the smash hit "Bungle in the Jungle," breaking new artist Maria Muldaurdespite resistance from radio stations that deemed "Midnight At The Oasis" too steamy, witnessing David Geffen's meltdown at the Planet Waves listening party when he finds out the label's Bob Dylan ad ran too soon in Billboard, introducing KISS to audiences with a Times Square kiss-a-thon judged by Kenny Rogers, getting Alice Cooper to speak at a PTA meeting and being whisked away to the Bahamas by Deep Purple, who had rented the Starship (a former United Airlines Boeing 720 jet), for an impromptu meet-and-greet with radio programmers.

 

Although employed by a major record label, Morrell resisted becoming one of the "suits" and remained a fan at heart, with a pure love of music - something that's abundantly clear in Chapter 14, previewed in its entirety today on Examiner.com by Beatles Columnist Steve Marinucci. The excerpt, which can be found HERE, details how Dave and his friend Ron Furmanek were invited to John Lennon's apartment to screen some rare Beatles footage that Ron had acquired - and how Lennon reciprocated by playing them an unreleased Beatles recording. Published in 2014, Morrell's Horse-Doggin' detailed how DJ/Village Voice columnist Howard Smith originally introduced him to Lennon in 1971. Festivities are being held worldwide on Friday, October 9, to celebrate the 75th anniversary of Lennon's birth.

 

Dave Morrell is a co-host with Howie Edelson and Stephen Bard on The Classics presents "FABCAST" - a new Beatles podcast from United Stations Radio Networks premiering soon.

 

Other highlights from 1974 The Promotion Man New York City include Morrell's eyewitness account of the final recording sessions for Lennon's Rock N Roll album at the Record Plant East and a private listening session at Electric Lady Studios, where Dave got a preview of new Jimi Hendrix tracks that the label later declined to release. You can hear hits from all of these artists and more on Morrell's "1974" playlist, streaming HERE on Spotify.

 

Like a time machine crossed with a backstage pass, 1974 The Promotion Man New York City offers an insider's view of the '70s - an era that is currently providing fresh inspiration across all areas of popular culture, including fashion, film, television (HBO's upcoming Martin Scorsese-Mick Jagger-Terence Winter rock drama series, Baz Luhrmann's forthcoming series "The Get Down" for Netflix, "Aquarius," "Mad Men," "Fargo"), music (Tame Impala, White Denim, Hookworms) and even home furnishings.

 

Maccazine hailed Horse-Doggin' - the first volume in Morrell's series - as "a must read" while Music Connection observed, "Morrell takes you along on his madcap, music-fueled true-life adventures--including brushes with John Lennon, Terry Reid, Joe Franklin and many others." MeetTheBeatlesForReal.com said, "[Horse-Doggin' is] a time machine of sorts and really took me back in time to New York City in the early 1970's and what it was like to be a Beatles fan then. There is a lot of great humor." Hailed as "a Beatle-phile beyond reproach" by DISC & Digital Audio Technology, Morrell was a featured speaker at 2014's Beatlefest in Los Angeles and has spoken at two recent GRAMMY Museum events as part of the museum's celebration of the Beatles' 50th Anniversary in America.

 

About the Author: Legendary record company promotion man/author Dave Morrell still just thinks of himself as the luckiest fan alive. Growing up in Kearny, New Jersey in the early 1970s, he amassed a collection of Beatles memorabilia so unique that when John Lennon heard about it, he promptly asked to meet the teen. Dave's engaging combination of smarts and moxie put him in the right place at the right time - and, like an East Coast Cameron Crowe, soon he was rubbing shoulders with his musical heroes on a regular basis. Thanks to a tip from a friend,Morrell landed a job as the Assistant Stock Boy in the eight-track tape department at the Warner/Elektra/Atlantic (WEA) warehouse distribution center in New Jersey and began his journey from mega-fan to promo man. Horse-Doggin' and 1974 The Promotion Man New York City are the first two volumes in a series of books from The Morrell Archives that chronicle his remarkable adventures at such record companies as Warner Bros., RCA, Arista, Capitol and Geffen. Having relocated to Los Angeles, Morrell is now doing independent promotion for companies like 429 Records and Lakeshore Entertainment and cruising the California coast in his convertible.

 

1974 The Promotion Man New York City - The Morrell Archives Volume 2

By Dave Morrell

Published: October 5, 2015

Available at Amazon.com and www.morrellarchives.com.

Paperback: 978-1516871278| US Price: $12.99

Kindle E-book: B015YV11M0 | US Price: $9.99

 

For more information:

https://davemorrell.wordpress.com

http://www.morrellarchives.com

https://www.facebook.com/dave.morrell.77?fref=photo

http://www.amazon.com/Dave-Morrell/e/B00LG1S4P0/ref=dp_byline_cont_pop_book_1

https://www.youtube.com/user/dmorrell2253

 

Photo Credit: Harrison Gould