SAN FRANCISCO—In collaboration with legendary hip­hop duo BLACKALICIOUS and advertising agency barrettSF, BLEACHER REPORT have launched their very first multi­-platform brand campaign, "Sports Alphabet."

Bleacher Report enticed Blackalicious into the studio to update, remix and transform the infectious A-Z rhyming style of their 1999 hit single "Alphabet Aerobics," from the seminal EP A2G, in which the Gift of Gab navigates alphabet rhymes at an increasingly alarming rate, to create the new "Sports Alphabet"update.

Daniel Radcliffe famously rapped the song during an iconic performance on The Tonight Show with Jimmy Fallon in October 2014 which has already racked up over 50million views on Youtube.

"I thought idea was really dope. Any opportunity to challenge myself as a lyricist is great," says Blackalicious' Gift of Gab. "The lyrics pretty much flew out naturally and the end result is incredible. The corresponding visuals to the lyrics are perfect. Shout out to Bleacher Report for bringing this opportunity to us."

Bleacher Report worked with full­-service agency barrettSF to develop the campaign, and LA-­based production company Gentleman Scholar delivered on the stunning visuals. The “Sports Alphabet” music video can be found on: thelab.bleacherreport.com/sports-alphabet

"The Bleacher Report brand is getting bigger and louder, so we wanted to create a spot that was… big and loud," said Dorth Raphaely, Bleacher Report GM.

In "Sports Alphabet," more than 50 sports references have been integrated into 26 wild animation styles, one for each of letter of the ABCs.

The "Sports Alphabet" campaign launches Thursday, December 3rd at 10am ET across Bleacher Report and Turner Sports digital programming channels and will make its linear debut that evening during the Inside the NBA broadcast on TNT.

About Blackalicious: Emerging earlier this September after a 10 year hiatus with the new critically-hailed album Imani Vol. 1, Blackalicious’ impact on the music world at large has been indelible and immense. Influencing such artists such as Macklemore, ?uestlove, among many others, Blackalicious have been a trailblazer in hip hop since 1994 when they released their independent classic "Swan Lake". Imani Vol. 1 has received universal applause from Rolling Stone, NPR, Pitchfork, SPIN, Billboard, Chicago Tribune, and New York Times and features guest appearances from Lateef, Lyrics Born, Zap Mama, Fantastic Negrito, and Imani Coppola among others.

About Bleacher Report: Bleacher Report is the social voice of sports - creating and collaborating on the culture of sports for the next generation of fans. Their vision for making sports bigger than games has lead to nearly unparalleled engagement on social media, where they consistently rank as a top-three publisher. Bleacher Report also provides an industry-leading fan experience on mobile devices through Team Stream™, the top-rated smartphone and tablet app. Find Bleacher Report on the web at www.bleacherreport.com. Bleacher Report is a division of Turner Sports.