For this project, Mew gave fans access to their own creative community via the app OneNote from Microsoft Office 365, delivering the technical platform for the project. Here they gained access to Mew's online notebooks, but were also able to talk to other fans and share their own drawings, pictures and writings.

Apart from actually performing in the music video, fans were faced with creative assignments, reaching far beyond conventional interaction between fans and band.

Mew's fans have taken pictures of them selves and impacted the soundtrack by recording the song along with lead singer Jonas Bjerre - all playing a part in the final music video.

2.250 fans from all over the world signed up for the project and from these 1.000 individual contributions from 65 different countries became part of the final music video.

Watch the 'MEW365 - Behind the Case' film to get at look behind the scenes of the project, and the final "The Night Believer" video.

Mew's first North American tour in six years kicks off September 17, and will be in support of the band's critically-acclaimed new album, + - (plus minus), released April 28 [PIAS].  Dates are below.

SEPTEMBER:

17   North Park Theatre, San Diego, CA

18   Observatory, Santa Ana, CA

19   The Bunkhouse Saloon, Las Vegas, NV

25   The Fonda Theatre, Hollywood, CA

26   The Fillmore, San Francisco, CA

28   Wonder Ballroom, Portland, OR

29   Venue, Vancouver, BC Canada

30   Neumos, Seattle, WA

OCTOBER:

 2    The Complex, Salt Lake City, UT

 3    Gothic Theatre, Denver, CO

 5    Triple Rock, Minneapolis, MN

 6    Metro, Chicago, IL

 7    Lee's Palace, Toronto, ON Canada

 9    9:30 Club, Washington, D.C.

10   Webster Hall, New York, NY

11   Paradise Rock Club, Boston, MA

MEW Official Site