(July 1, 2016 - New York, NY) – Multiplatinum reggae-pop quartet MAGIC!’s sophomore album ‘Primary Colours’ is available TODAY on Latium/RCA Records /Sony Music Intl. The band will take over New York City in support of the new album with live national television performances on Today Show on July 5 and Live With Kelly on July 7.

‘Primary Colours’ features the group’s lead single ‘Lay You Down Easy’ feat. Sean Paul, the video for which has over 6.1 million views on YouTube and USA Today added to the watch list for “Song of the Summer.”

‘Red Dress,’ another track recently debuted off the album, was praised by People.com as "an infectious new single with an earworm hook", with the band "as charming as ever” and clocked over 1-million views in its first week. The breezy, up-tempo slow jam acts as the backdrop to a spontaneous dance party, with the band performing and lead singer Nasri dancing alongside women of all shapes and sizes outfitted in red dresses. Boasting a powerful message of inclusion, empowerment and body positivity, the band hopes women will see themselves in the video and not just the standard “video girl”.

Watch “Red Dress” here: http://www.people.com/people/article/0,,21013351,00.html

MAGIC! is composed of Grammy Award-winning songwriter/producer Nasri Atweh (Justin Bieber’s ‘My World 2.0’, Chris Brown ‘Graffiti’), Mark Pellizzer (guitar), Alex Tanas (drums) and Ben Spivak (bass). The band made their mark with hit single “Rude”, released in 2014 before exploding into viral popularity. Holding the #1 spot on Billboard’s Hot 100 chart for six weeks, “Rude” simultaneously dominated the charts globally, hitting #1 in 41 countries. The track has been streamed over 500 million times on Spotify and the upbeat, quirky video for the single has seen nearly 1 billion Vevo views.

The past year saw the band perform at the Opening Ceremonies for the 2016 Copa America Centenario, one of the largest soccer events in the US, and make their highly-acclaimed SXSW debut with performances at the GRAMMY and Perez Hilton showcases. MAGIC! was honored with two Juno awards for Breakthrough Group and Single of the Year for “Rude” and scored multiple Billboard Award nominations on the strength of debut studio album ‘Don’t Kill The Magic’. They concluded an international, 30+ date tour opening for Maroon 5 and also performed at Hallow Festival and Rock in Rio.

MAGIC! is currently on the road performing at festivals and radio shows nationwide. Visit the band’s official website for upcoming tour dates.