NEW YORK, NY (February 7, 2017) – JackThreads is excited to announce the launch of the JackThreads x Colony House Tour Jacket (MSRP $100). The limited edition jacket includes a unique code to download the band’s brand new sophomore album, “Only The Lonely,” in addition to unreleased content, including: an alternate download of “Lonely ” (western version), photos from the road and behind the scenes footage from the studio and music video sets. The download will count toward Nielsen’s SoundScan of their album. The jacket will be available for purchase at JackThreads.com on Thursday, March 2nd – coinciding with Colony House’s NYC Bowery Ballroom performance. The band kicks off their 40-city North American headlining tour next week and will likewise carry the JackThreads jacket in their merchandise booths.

The partnership was born when the Nashville-based indie pop/rock band, Caleb Chapman (lead vocals, guitar), Will Chapman (drums), Parke Cottrell (bass) and Scott Mills (guitar), visited JackThreads HQ in Soho. The band and the JT team began brainstorming non-traditional ways to release their upcoming album. After landing on the idea for the jacket-album hybrid, the JackThreads design team took cues from “Only the Lonely” album cover art. The plucked rose in front of the keyhole signifies the uncertainty that life on the road unlocks. Encompassing the rose, the washed black trucker jacket features chain stitched embroidery with “Lonely” lyrics in a layout reminiscent of classic Tennessee whiskey bottles, a nod to the guys’ southern roots.

“Our goal is to connect with our listeners and push the boundaries of what we can offer artistically – not just lyrically,” said Caleb Chapman, Lead Vocals & Guitar, Colony House. “This jacket isn’t merely a physical manifestation of our album, it’s providing our fans exclusive content which gives them even greater access to our creative process.”

“We’re always looking for innovative and interesting ways to promote our artists while increasing listening to the music they work so hard to create,” said Jay Harren, Vice President A&R/Artist Development at Descendant Records. “We thought including an exclusive version of the album in this unique piece would help to achieve that goal.”

“Music and fashion have always been intrinsically linked and they’re essential to how our guys are living their lives,” said Tony Kretten, Creative Director at JackThreads. “We wanted to make a jacket that could truly stand up to what Colony House goes through on the road. The jean jacket is an iconic piece that every guy should have, but to make it our own we used a washed black fabric with some stretch – it instantly feels like you’ve been wearing it for years, like an old band tee.”

For Colony House-approved looks check out their “Styled By” feature on JackThreads.com here and follow @jackthreads and @colonyhouse for stylist and musical inspiration.

About JackThreads: JackThreads exists because we believe style, quality, and everyday value should be easily accessible. The hardest part about shopping online isn’t discovering great looking stuff. It’s the uncertainty in choosing the right fit. It’s not being 100% sure how something will look once it’s on, and on top of that, having to front the money just to see what works. Why pay for something before you try it? That’s why we changed everything we do, from the inside out. Good things come to those who try.

About Descendant Records: Descendant Records is a New York based boutique-style label in the Sony Music family and is home to The Lone Bellow, Colony House, and the Wild Wild.

About RCA: RCA Records is a Division of Sony Music Entertainment. RCA includes a diverse roster of internationally renowned artists representing all genres of music, including Justin Timberlake, P!nk, Alicia Keys, Miley Cyrus, Foo Fighters, Sia, Usher, D'Angelo, A$AP Rocky, Kings Of Leon, Britney Spears, Pitbull, Chris Brown, Christina Aguilera, Dave Matthews Band, ZAYN, Shakira, R. Kelly, Charlie Wilson, Daughtry, Pentatonix, Enrique Iglesias, Kesha, Fantasia, Buddy Guy, Three Days Grace, Tool, T-Pain, Kirk Franklin, and Fred Hammond, among others; critically acclaimed and chart topping artists including Mark Ronson, Miguel, Ray LaMontagne, Bryson Tiller, Cam, Cage The Elephant, Prince Royce, MAGIC!, Bleachers, G-Eazy, Jazmine Sullivan, Tinashe, A$AP Ferg, Anthony Hamilton, Gavin DeGraw, WALK THE MOON, Kid Ink and Elle King; burgeoning artists MUNA, Wolf Alice, MØ, Kygo, Ro James, Grace, Parson James, Tom Odell, Becky G., Colony House, Rob $tone, Sam Dew, and many more. RCA Records has key partnerships with Polo Grounds, Bazmark Records, Bystorm Entertainment, BPG Music, Fo Yo Soul Recordings, Latium Entertainment and more.

Follow Colony House:

http://www.colonyhousemusic.com

https://twitter.com/ColonyHouseBand

https://www.instagram.com/colonyhouseband

https://www.facebook.com/colonyhousemusic