"The story was inspired by both the lyrics and experiences from when I was a kid. After speaking to [Sundara Karma frontman] Oscar, the idea reflected his own childhood too and it was great to talk it through with him," said director Stroma Cairns. "I instantly loved the track and felt like the epic progression suited a narrative that builds. The boy in the video gets more and more frustrated with his loneliness, ending with a release dancing in and clutching onto his mother's red dress, really revealing his desire and need to feel close to her." Oscar added, "I thought Stroma's treatment was charming and sweet, it brought a tear to my eye. I only wish that my mum had such dresses when I was younger."

Sundara Karma made their debut at this year's SXSW playing showcases for BBC, Austin City Limits, House of Vans, Clash and more, garnering praise for their fresh look and sound from the likes of The New York Times, SPIN and Paste. The band will return to North America next month (April 2017) for a select run of spring headline shows and tour dates on Alt Nation's Advanced Placement Tour. See full routing below and PRESS HERE to purchase tickets.

The UK rising stars released their debut album, Youth Is Only Ever Fun In Retrospect, earlier this year via Bee & El/Sony RAL. Their captivating live performances and anthemic tracks have garnered praise from NME, DIY, The Guardian, Brooklyn Vegan, Under the Radar, Annie Mac at BBC Radio 1 and many more, plus they recently graced the cover of Dork Magazine. The band was introduced to the US with single "Loveblood," and new single "She Said" is already making a splash, securing major radio airplay as the #1 most added at Alternative Radio on its first radio impact week. It's currently approaching TOP 40, with new major market adds weekly.

Sundara Karma kicked off 2017 with a sold-out headline UK tour and a run of UK dates with Two Door Cinema Club. Last year, the band made their debut opening the main stage at the UK's biggest music festival, Reading & Leeds 2016, and co-headlined a run of US dates on the first ever BBC Music Presents US tour.

Sundara Karma - meaning "beautiful karma" in Sanskrit - are Oscar Pollock (vocals/guitar), Haydn Evans (drums), Dom Cordell (bass) and Ally Baty (guitar).

PRESS HERE to watch Sundara Karma's WFUV session from SXSW

PRESS HERE to watch their VEVO Discover live session

PRESS HERE to watch their BBC Radio 1 live session

PRESS HERE to watch the official music video for "Loveblood"

PRESS HERE to watch the official music video for single "She Said"

Sundara Karma tour dates:

April 12                 New York, NY @ Rough Trade

April 13                 Philadelphia, PA @ The Foundry*

April 14                 Washington, DC @ Songbyrd Music House*

April 15                 Cleveland, OH @ House of Blues*

April 18                 Chicago, IL @ Subterranean*

April 19                 Omaha, NE @ Slowdown

April 21                 Denver, CO @ The Marquis Theater*

April 24                 San Francisco, CA @ Slim's*

April 27                 Los Angeles, CA @ Troubadour*

*as part of Alt Nation's Advanced Placement Tour

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photo credit: Anna Maria Lopez