“We are excited to expand the fall music festival scene in the mid Michigan region” said Jenna Meyer, marketing director of MiEntertainment Group. “Adado Riverfront Park has proven itself as the premier outdoor concert venue in the East Lansing/Lansing marketplace over the past 18 years, and home to many successful events.”

MiEntertainment Group has produced the Common Ground Music Festival annually since 2000, bringing over 1 million guests to the mid-Michigan community and an added economic impact of over $60 million. In partnership with the company is Prime Social Group, known for its major stake in Midwest events including Breakaway Music Festival (which has now expanded into multiple markets) and the largest college music festival in the country, #Fest.

PRIME Music Festival will be held at Adado Riverfront Park in downtown Lansing along the Grand River over the span of two days focusing on an urban aesthetic which will pair perfectly with the billing according to festival organizers.

“The city of Lansing, as well as the music scene in Michigan, is flourishing,” said Adam Lynn, managing partner of Prime Social Group. “This festival will bring those big name artists to the Midwest...but also some of the ‘next big things’ and we cannot wait to share the lineup soon. It will be THE event to attend in Michigan, for festival veterans as well as newcomers.”

Two-day Early Bird GA and VIP tickets go on sale Friday, May 19 at 10 AM EST in limited quantities for $40 GA, $70 VIP. Phase One of the PRIME Music Festival - Michigan lineup will be released Thursday, May 25 at 11 AM EST. To purchase tickets, visit https://primelansing.eventbrite.com. For exclusive updates including artist adds, giveaways and vending opportunities follow @primesocial on social media and use the hashtag #PRIMEMichigan.

Prime Social Group: Prime Social Group is based in Columbus, OH, founded by Zach Ruben and Adam Lynn. The “Breakaway” brand is one of over 16 festivals produced annually by the fast-growing company. In 2016, Prime Social Group produced and promoted club shows in 15 stateside cities and 5 countries. To learn more about the company, please visit www.primesocial.com and follow @primesocial on social media.

John Hunter of Prime Social Group provides on-site leadership as Director of Michigan Operations for the festival and will organize local acts as opening support.

MiEntertainment Group: MiEntertainment Group is a Michigan based concert promoter with 40+ years of combined experience in the live events industry. As the co founding company behind the annual Common Ground Music Festival, the team is excited to expand the festival scene in the Lansing region. Please visit www.mientertainmentgroup.com for more information.