The event is presented by the founders of Breakaway Music Festival, Prime Social Group, and Common Ground Music Festival, MiEntertainment Group. PRIME Music Festival - Michigan will be held at Adado Riverfront Park in downtown Lansing along the Grand River over the span of two days focusing on an urban aesthetic which will pair perfectly with the billing according to festival organizers. MiEntertainment Group has produced Common Ground Music Festival on this site since 2000, so attendees can expect the same top-notch production that they are used to from that great annual festival.
“PRIME Music Festival brings big name artists like Migos and Marshmello to the Midwest...but also some of the ‘next big things’ like rap sensation Playboi Carti and the new ‘Swerve House’ music hero JOYRYDE,” said Adam Lynn, managing partner of Prime Social Group. “It will be THE September event to attend in Michigan, for festival veterans as well as newcomers.”
PRIME Music Festival - Michigan will also include performances from Blackbear, Cheat Codes, JOYRYDE, Michael Christmas, Party Thieves, Playboi Carti, Prince Fox, Quinn XCII and Waka Flocka Flame. Phase Two of the lineup will be announced in the upcoming weeks. Follow @PRIMEMusicFest on all social media channels and use the hashtag #PRIMEMichigan to find out first!
“This powerful lineup adds to the already diverse music scene in mid-Michigan” said Jenna Meyer, marketing director of MiEntertainment Group. “The addition of PRIME Music Festival offers more entertainment for music lovers in the Lansing region.”
Two-Day Early Bird GA + VIP tickets have now SOLD OUT! Current Two-Day pricing starts at $60 GA and $109 VIP. Single day options are now available. For all ticketing options, please visit www.PRIMEMusicFest.com.
Prime Social Group: Prime Social Group is based in Columbus, OH, founded by Zach Ruben and Adam Lynn. The “Breakaway” brand is one of over 16 festivals produced annually by the fast-growing company. In 2016, Prime Social Group produced and promoted club shows in 15 stateside cities and 5 countries. To learn more about the company, please visit www.primesocial.com and follow @primesocial on social media. John Hunter of Prime Social Group provides on-site leadership as Director of Michigan Operations for the festival and will organize local acts as opening support.
MiEntertainment Group: MiEntertainment Group is a Michigan based concert promoter with 40+ years of combined experience in the live events industry. As the co founding company behind the annual Common Ground Music Festival, the team is excited to expand the festival scene in the Lansing region. Please visit www.mientertainmentgroup.com for more information.