Can’t Stop Won’t Stop: A Bad Boy Story, produced by Sean ‘Diddy’ Combs, and Heather Parry of Live Nation Productions, alongside executive producers Michael Rapino, Andre Harrell and Alex Avant, explores the passion and personalities of Bad Boy and is now available on iTunes and Apple Music.

Directed by Daniel Kaufman, Can’t Stop Won’t Stop: A Bad Boy Story is an exclusive look behind the scenes at the history of Bad Boy through a complex portrait of the label’s mastermind, Sean “Diddy" Combs, as he tries to reunite his Bad Boy Family in the course of a frantic three-week rehearsal period. As they prepare to celebrate the label’s 20th anniversary, the film traces Bad Boy’s emergence in Harlem and Brooklyn, follows its meteoric rise, explores the tragic killing of Biggie Smalls, and celebrates Bad Boy’s influence in reshaping music, fashion, marketing and culture.

“I am so grateful that my journey and the Bad Boy legacy has resonated and inspired so many people.  The overwhelming success the film has found on Apple Music is a blessing and I'm happy to say, it’s now available to a wider audience on iTunes.  Thank you to everyone on the team for their support of this project that has been years in the making," said Sean ‘Diddy’ Combs.

CAN'T STOP WON'T STOP: A BAD BOY STORY TRAILER

The film from Live Nation Productions and Sean ‘Diddy’ Combs is NOW available on iTunes!